Reaction publishing or associated media?

June 30, 2006

London bombing - citizen photojournalism
The photo above is the image that reminds me of the London bombings. I was on a bus heading towards Kings Cross when this shot was taken.

Speed and exclusivity of the citizen-photojornalism outmatched all the UK news teams – there is just no way reporters can get to a site faster than a member of the public whip out their camera phone.

Same goes for bloggers in general; when events happen – the breaking news is online first, broadcast second. Yet, I expect when people heard about the blasts, they reached for the remote control before the computer keyboard.

The reaction time is scarey – no way can any company repond to events faster than a quick witted blogger. With a blog you tend to get the informal, chatty tone (ahem) – which has been the alure of markeeters to the technique of ‘comvincing consumers’.

But I think it’s the reaction time that has more to offer the communications industries than the informal tone of a blog. Sure – libraries of media can be tagged, so anyone searching the web for information will get something back thats been sitting in an archive, but where is the company blogger – responding to world events? What better way to keep a brand ahead of the competition than ride alongside the breaking news..

Just-in-Time media anyone, or something from the archives?

Above photo by Alexander Chadwick : from BBC.co.uk

3 Responses to “Reaction publishing or associated media?”


  1. Hi this is a superb article. I’m going to e mail this to my pals. I stumbled on this while exploring on bing I’ll be sure to come back. thanks for sharing.

  2. Alan1752 Says:

    I wanted to send you one bit of remark in order to say thank you yet again for your wonderful tactics you’ve featured in this article. It was incredibly open-handed with people like you to convey unreservedly exactly what most of us might have offered for sale for an e book to earn some dough on their own, most notably seeing that you could have done it if you considered necessary. The tactics also worked as the fantastic way to recognize that some people have a similar fervor really like mine to understand much more concerning this problem. I think there are several more pleasurable situations up front for folks who see your blog post.


  3. Magnificent beat ! I wish to apprentice while you amend your web site, how can i subscribe for a blog website? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • RSS The Main RSS

  • RSS Clippings

  • Fresh on Flickr

    Small Worlds - rathergood.com

    Small Worlds - rathergood.com Screenshot

    Purefold

    what are you doing? - Wolfram|Alpha

    Wolfram|Alpha

    [Page 227] Stephen Wolfram: A New Kind of Science | Online

    noum (noum) on Twitter

    Katy Sissis (vromma) on Twitter

    More Photos
  • For the machines…

  • RSS Wordie!

  • Marketing Blogs - Blog Catalog Blog Directory
  • Follow

    Get every new post delivered to your Inbox.

    %d bloggers like this: