links for 2007-08-03

• Adrants » The Long Tail Has Destroyed Mass Media
  And in a nod to the socialization of media and the consumer control of it, Anderson offered up an important piece of wisdom: Your brand isn’t what you say it is. It’s what Google says it is. Indeed.
  (tags: advertising demographics media)
• NewTeeVee MySpace Nabs Lonelygirl15 Finale «
  In a deal that signals the ascendance of the independent video creator, MySpace will host and feature the Lonelygirl15 season finale this Friday. The finale, a culmination of the series to date, with 12 episodes released every hour
  (tags: longstail LG15 Myspace Broadcast)
• Platial News and Neogeography: Where are the Joneses?
  This is a really wonderful project, the videos are all funny and well worth watching. Thanks for using Platial to map your progress!
  (tags: wrtj)