Emotional Utility Measurement

January 8, 2008

I’ve never had a great experience that I could measure.

Great experiences are without comparison. Great experiences don’t represent anything. They are Stateless.

Stateless means that you can connect everything to the experience, but it doesn’t mean it’s a Social Object. I think Social Objects, as a Class, are filled with Social Methods. Social Methods are people’s activities, like a Tweet.

Social Objects, therefore, are constructed from Algorithmic patterns; measurable though the use of Pattern Languages. Social Objects have a temporal value and therefore be disposable. I think that’s one of their key values.

The difference between Stateless Objects and Social Objects is that Stateless Objects can and will be reused, they have no shelf life as they have no inclining nor declining values scales.

Stateless is Useful, because it’s persistent without being obtrusive. It records no information, it exists as a connector to other objects. Being Stateless is being Universal. Being Social is being Cultural.

Invest in the non-valued instead of the temporal-valued system objects and you’ll feel the measurement like you feel your arm: A connected presence is not a readable object. A disconnected experience causes concern because the absence requires a substitute.

Virtualness, or simulations, bridge the perceived loss of expectations. Networks, by nature of their construct, compensate when damaged; this can result in malformed calculations, rectifiable through optimisation, which requires a ‘reading’ to identify conjuncture. Once loss has been mentality established, we use mesaurement to return to a sensation that distracts from absence.

If you need to calculate, as first why something is missing, because the realisation has not yet been understood through experience. Absence can too be the goal, if there is experience that does not make completion; again calculation defines the distance between insight and acquisition – the value can sometimes equate presence instead of loss. It’s matter of sensation instead of comprehension.

Experience is a relationship with faith and ultimately trust. Disillusion only comes when ‘value approximation’ is realised; you can calculate loss through compensation but you cant value a relationship based upon trust.

You can only experience ‘it'; the reverse is only perception, legible or not. ‘It’ remains Stateless.

3 Responses to “Emotional Utility Measurement”

  1. Gavin Heaton Says:

    Hey David, this is great stuff, and in fact I need to spend a whole lot more time reading and re-reading some of these posts!

    I have a question on the stateless / social objects. Do you think there is a point in history/time at which the social object crosses over and becomes a stateless object? What about the time that you stumble upon a blog post, for example, that was written years ago but is current for your own thinking?


  2. Hi Gavin,

    That’s a damn good question.

    The moment a Social Object (and I think we have to stick to Hugh’s examples of SocObj for now) evolves into a Stateless one is the point where Value is exchanged for Use. Comparable to when currency is exchanged for utility, I think.

    Your example regarding old blog posts is good – each post acts as a node in the ‘blogosphere’ network. Active posts – with active comments – is a SocialObject, as an archive, it retains Statlessness.

    So, do Social Objects acts as Stars, burning out to Black Holes as Stateless entities? Perhaps, but they need a threshold of connectivity in the ‘editorial’ or via hyperlinks.

    It’s an interesting consideration to producing Social Objects; once exhausted they need to exist as a Use otherwise their purpose is utterly banal – celebrity fund raising events spiring to mind.

    Do you need a SocObj to make a Stateless Object? No. Stateless can be designed, like a webservice using SOAP or REST methodologies, but you do need a social garnish to promote the Use of the Stateless functions. And there, I think is the crux, everyone is besotted about promoting something instead of making useful things.

  3. John Says:

    Agreed – a social object that is truly useful will be rare and will facilitate the sociality around the main product/service to great effect. I belive their origin will lie in the product development element of marketing and be integral to the product/service rather than tacked on as a promotional device.


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