Zero influence

My name is David Bausola, I’m a creative technologist. My background is fine art, my employment tends to be technology focused, my interests span both, specifically social software, media reuse and the business models (and their problems) that these dynamics create.

Until recently, I worked for the UK Broadcaster and Publisher Channel 4 TV. Whilst there I managed a range of software projects, all mainly working with communities and online video systems.

I now work at the brand experience specialists Imagination as the Head of Insight for Digital Communications, running a global team of planners who develop brand-led networked media strategies for projects such as Samsung’s Experience Store in New York and “Where are the Joneses?” for Ford of Europe.

For the past decade I’ve been researching the media landscapes, with the the commercial pressures that have arisen through media rights and the rapid uptake of ‘web2.0′ services (Wikipedia, YouTube, MySpace etc). I’ve been focused on the affordance of Application Protocol Interfaces (APIs) and communities so to devise communication solutions that reside in engagement not interuption.

And thus this the crossover of my interests and my work - the creative process and how society works with it. This blog is a collection of posts about the processes used in media and what the obstacles are in trying to realise projects. This has ranged from software innovation through to humans being used as distributed solution providers. This inevitable involves tackling issues of identity, human and media rights, software design - both architecture and graphic interface design, product and human interface design. Through this, the possibility of Authentic Media is probable.

The ethos of the research is very much on non-zero sum solutions, seeking benefits to the individual, a group/community and systems that we all share and use. The zero-sum-ness supports commercial enterprises, thus the objective is to formulate concepts and frameworks that profit without social exploitation.

Much of my thinking and writing is managed through the zero influence wiki : http://zeroinfluence.wikidot.com/ Feel free to have a look around there for what I’m working on. It’s not all open to editing by everyone, but some pages have a space for comments. For more details about the research framework, visit the about page on the wiki.

I use the handle ZeroInfluencer as it gives the comments I post to the web a good distance from my employer and stops my name turning up on dozens of web services. The handle came from liking the the term Zero Influence, which I’ve explained why here.

For more details about me, I have a profile on Linkedin. Email me (see below) if you fancy joining my network, I’m always interested in speaking to new people.

You’ll find me lurking on a variety of web apps. Click here for Google to highlight the latest meddling.

Contact

You can reach me on the following email address

zeroinfluencer [att] gmail [dott] com

Site Credits

The above photo is me in a Starbucks - I rarely visit them - and was taken by the talented Kristin Posehn.

Everything written by me is under the CC-BY-SA v3 licence.