Reaction publishing or associated media?
June 30, 2006
Speed and exclusivity of the citizen-photojornalism outmatched all the UK news teams – there is just no way reporters can get to a site faster than a member of the public whip out their camera phone.
Same goes for bloggers in general; when events happen – the breaking news is online first, broadcast second. Yet, I expect when people heard about the blasts, they reached for the remote control before the computer keyboard.
The reaction time is scarey – no way can any company repond to events faster than a quick witted blogger. With a blog you tend to get the informal, chatty tone (ahem) – which has been the alure of markeeters to the technique of ‘comvincing consumers’.
But I think it’s the reaction time that has more to offer the communications industries than the informal tone of a blog. Sure – libraries of media can be tagged, so anyone searching the web for information will get something back thats been sitting in an archive, but where is the company blogger – responding to world events? What better way to keep a brand ahead of the competition than ride alongside the breaking news..
Just-in-Time media anyone, or something from the archives?
Above photo by Alexander Chadwick : from BBC.co.uk