Why the Brand Vs. Brand RSS should have been really simple..

July 9, 2006

Here’s a RSS feed for Brand Vs. Brand to keep track of the most recently added brands.

Nings API services are insanely vast, but they need to make it supa-simple for anyone to add functionality. I’m talking drag and drop, not code-hacking. Once consumers, erm, ‘prosumers’ have the ability to produce web services as simply as programming their TIVO, we’ll see interaction playing a base role in peoples lives, not an extension to the way we live now.

I sense this is the future Ning.com want to service – and they’ve been nudged by the ever-critical over-sponsored Mike Arlington (TechCrunch) in the past about this. How they achieve this will be through stunning User Interface design. Too much emphasis is placed on the current User Experience (UX) and how AJAX can deliver real-time interaction and response. They really need a hefty paradigm shift…

Native Instruments, the audio software development house, have spent the past decade exploring this exact issue. Music production has always involved many interfaces: the guitar, the mixing desk, recording devices and translating these to the digital platforms has been a troublesome process. Recently, they delivered Kore to enable the variety of devices they offer to be used through a uniform user interface whilst maintaining integration with the host software systems such as Steinberg’s Cubase and Apple’s Logic. The effort and pride of their interface design is evident in their (over the top) promo vids:-

Cubase video
Logic video

If I get more time this week – I’ll build an RSS feed to keep track of the most favourite brands. You know you want it.

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