Merchants of Venice 2.0
October 14, 2006
This is going to be the BIG disruptor of 2007.
Project Venice is headlined as a Peer to Peer TV network – basically distribution of audio/visual media. Details have been really illusive since the Business Week article a couple of months ago. Today Techcrunch have raised the flag and announced that the duo have the software into a beta state.
A Project Venice website is up now and calling for beta testers..
Apparently, they’ve been in dialogue with media owners to secure media for the service – this will be really interesting to find out what the deals are. We’ve all seen the rise of YouTube and iTunes. This will kick back this traffic if they get the proposition right for the consumer – and their previous projects confirm they know how to deliver what the audiences want.
Will there be open sharing – Yes. Will there be media to reuse. I doubt it very much. I suspect the media will be wrapped in DRM so tightly that you’ll need a patience of saint to live with the system. The saavy market want to move their media from one platform to another – from Ipod to Desktop. How Project Venice will support this will be the turnkey solution that every media owner wants.
The thing is – it’s impossible. Trust me on this. I’ve looked at every angle on media reuse, and unless the content owners (the copyright owners) declare this in the concept of a production so that all contributors to the production also offer their input under a open licence, there can not be any significant downstream to media reuse.
Either way, Janus and Niklas will be the Venice Merchants of 2.0 – Ambassadors of media that was once designed for Broadcasting..
Worth keeping an eye on Janus‘s blog regarding developments.
Strange choice of image for this posting? Peer to Peer TV will be the renaissance for the medium; If Janus and Niklas get this project right, they will be bringing together the spirit and the commercial requirements to deliver a future to a failing industry, align the players and possibly bring a skewing death to Google’s ambitions of tracking human meaning. And every ad agency is going to kiss their rings.
The image is The Ambassadors by Holbein – and very much worth a Google/Read.