Less vision, more empathy. Cheers!

November 10, 2006

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The great thing about media software is the diversity of people who are involved with it. The downside of being involved with software (and media) is that social time tends to get sucked in by the office machines – so last night at the Old Queens Head was a vain attempt to catch up with mates who have never met each other before.

From left to right we have Paul Thornton Jones of Channel 5 TV Interactive, Christian Alhert of Open Business and Creative Commons and Paul Argent Founding Partner of Milo who make lovely educational Flash media for Channel4 and the BBC. Petros (the other Founding Partner of Milo) and the beautiful Elena, also of Milo left before we got the camera out.

I’m supposed to write up what we talked about: It was along the lines of the demise of the broadcasting era, what happens to a brand when everyone can access content without the need of a mediator; what’s the role of media producers in a world of open source software; what else was there to mash up in a web2.o kinda way; is everyone using netvibes?; who’s reading blog rss feeds via their phone (erm…just Petros on that one – but I like the idea – I never thought about before – simple brilliance from a technologist – perfect); living in Forest Hill after a decade in Shorditch (Argy is now a squire); Free Wifi on Upper Street – Paul thinks he can get it from his flat..

We all spend most of our working days dealing with media technology ideas – but the opportunity to bring together marketing, commercial TV, education mentors and an open licence specialist together for a beer is perhaps a more fruitful way of thrashing out the future than the occasional conference or social networking night. Honest talk, no pretence and a desire to find a way to make great work.

I think we all left with a better empathy about the industries we participate in than any real insight on what’s around the corner. Sometimes it’s better to have a feeling about the future than a vision – it helps to take the next step somewhere, rather than work out where we should be going.

Cheers fellas!

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