Most Contagious Joneses
January 3, 2008
Industry reviews of the Joneses project for Ford of Europe, on the whole, were a bit rubbish, especially the ‘experts’ at NMA. They made me reminded me how lazy the press can be (“awwwwwww, we want a press release weeks in advance and be the first to know.” “What’s a Wiki? Does it have banner adverts?” “So, like, it’s a TV show?” “Twitter, wassat?” “Nah, I don’t think our readers would be interested in the Creative Commons thingy. No one understands media rights, right?”). Sigh.
It was rare to read intelligent responses from people who were aware of the changes in media production and commissioning. Bloggers were the most fun, check out the Technorati Blog reactions or my del.licio.us collection.
When Contagious called to do an interview, they took their time to try and understand what I was playing with and it showed in their write up. The creative industries need producers like this. The industry needs clients like the ones I have a Ford of Europe. Most of all, the industries need to talk to the production communities, such as BabyCow, if invention is going to happen in ‘Branded Utility Entertainment’.
They’ve just launched the ‘best of 2007’ and I chuffed to see Where are the Joneses? get a decent mention alongside comparable projects: KateModern from Bebo, HoneyShed by the most excellent Droga5, GlamourReel Movies (notably cutting out the role of the Ad Agency) and QuarterLife – the later I’m keeping my eye on, especially with the WGA still on strike. Here’s what they said.
You can download their 2007 round up, Most Contagious, here. Do it. It was a fascinating year.