Steal This Film too
January 10, 2008
An old sparing partner of mine has released the next installment of Steal This Film.
Jamie (aka Vague Blur) has spent the last year, along with the public donations, producing a surprisingly good documentary about piracy. It offers some tales and insights into the intrinsic need for sharing/copying in a networked world. Unfortunately, it’s very anti-media industries and thus it falls down on being a balanced understanding on the impact of piracy for the future of production.
This approach to debate on how we all use duplication and derivatives in communication prevents a resolution for artists and brands developing a workable relationship; the constant baiting against the entertainment industry alludes to a belief that they are no longer needed, referring to the London Grime scene as an exemplar in production. Grime is a true grass roots movement, but like every home producer knows, you still need professional production values to make the craft shine. There’s a big difference between ‘home recordings’ where you’re ripping a DVD for sharing via bittorrent and ‘home recording’ where you’re making something from existing culture, something with a new construct, architecture, aesthetic or utilitarian purpose.
Jamie’s posted some thoughts about the transitions of the economic model that piracy brings, notable how donations/pre payment are a potential source of revenue for P2P productions. Like Radio Heads ‘Rainbows’, these experiments in marketing are not the same as building a value base for an audience, if the audience have no say in the production. This is where I wish Jamie would spend more activity on – building an dialogue between participants on the project in public. They still have a wiki, but it’s not been used, instead they’ve opted for a ‘broadcast’ model website to tell people what they are doing. As I demonstrated in the Joneses, it’s the audiences engagement that makes the business model work for brands to finance what the audience really want. Regardless of audience size, you need to know if you are delivering the value that is expected. Download metrics, page impressions are broadcasts grasp at Accountable Transactions. Where is the feedback mechanism for Steal This Film? The donation amount? I suppose anything is better than nothing, but the displacement of what should be happening versus what is happening is unaccounted for. Perhaps that’s the message of the movie.
But Steal this Film 2 is a great production, it’s very watchable compared to the previous version. Here it is in 5 parts on youtube. Visit www.stealthisfilm.com for the downloadable versions and the opportunity to donate towards the next production “THE OIL OF THE 21ST CENTURY”.
Nice work Jamie. Looking forward to the next installment.