Talking about the Joneses

Back in June, when we launched “Where are the Joneses?” I was actually in Bradford presenting the project at Btween07 to an audience of broadcasters, producers, software developers and very few marketing folk.

Btween is an event showcasing and discussing innovation that sits between broadcasting and technology. The curious thing was the majority of conversations were based around the migration of ‘TV’ to the web and how production companies were to trying to find the business models.

I was presenting with Patrick Crowe of Xenophile Media; our theme was ‘Freedoms of Engagement’. Xenophile Media are famed for their cross platform TV shows mixing online and broadcast for clients such as Disney.

Amid technical problems they did manage to film Patrick and I in conversation about “Where are the Joneses?” and just last week they uploaded the 3 parts via YouTube (Part 1 is the tail end of my presentation and the first 2 episodes of the Joneses). The presentation deck I used is below the videos and I guess wont make any sense at all by itself, but you might like to see some points of reference to the thinking behind the Joneses project.

If you’re wondering about what Frankie is doing here – it’s something to do with comedy and the semantic web… (Thanks JP)

If you’re not sick of me talking about this project, Btween in collaboration with Channel 4 Talent asked me to do a podcast about the project. It was supposed to be released under CC-BY_SA (Like the last one), but I guess the paperwork went missing. Here it is…

http://www.channel4.com/4talent/feature.jsp?id=5707